Hy-Vee and the Great American Milk Drive

by Kaitlin Anderson, RD, LD, Community Relations Coordinator

Help families in our community get access to much-needed milk!

This June, Rochester Hy-Vee stores and Kemps are partnering with The Great American Milk Drive to deliver much-needed, nutrient-rich milk to families served by Channel One Food Shelf.  We need total community support to help us reach our goal of 10,000 gallons of milk for Channel One.

Background

Milk is one of the most-requested, yet least-donated items. On average, clients receive the equivalent of less than 1 gallon per person per year. That’s because, while Americans are generous with canned and dry goods, many don’t think to donate milk because it’s perishable.

One in six children in our community is struggling with hunger.  Every month 3,400 families visit the Channel One Supplemental Food Shelf. Thankfully, Channel One is able to provide a five-day supply of food once per month to eligible residents of Olmsted County.  However, Hy-Vee is on a mission to add milk to that food supply.

Call to Action

Shoppers can donate the monetary equivalent of a half or whole gallon of milk at checkout. Each register at Hy-Vee stores will be equipped with a scan card so cashiers can ring up donations at checkout. All donations will be turned into vouchers for free milk distributed to Channel One clients.

To raise awareness about this important campaign, we are hosting community events every Saturday in June.  Click on the store name to see event details. 

We sincerely appreciate the support of our program sponsors and their commitment to resolving the milk shortage in food banks. 

Additional sponsors:

Cedar Crest Ice Cream
Bernatello’s Pizza