Balloon Brigade Brings Smiles Beyond the Aisles

Not everyone is lucky enough to be home for the holidays.  That was the inspiration behind Hy-Vee img_565511Rochester’s Balloon Brigade.

The goal was to deliver 1,000 balloons to children undergoing treatment in our community. The good news is that we surpassed that goal.

December 1 through December 11, customers were invited to donate a balloon valued at $5, $10 or $15 at checkout.  Then, on December 19, a team of Hy-Vee helpful smiles delivered a grand total of 1,467 balloons to children at Mayo Clinic, St. Mary’s Hospital and Ronald McDonald House.

The reactions were priceless and the smiles were absolutely contagious.  What a simple way to spread cheer this holiday season. 

We are so thankful for the generosity of Hy-Vee customers who made this happen and we look forward to an even bigger Balloon Brigade next year.

Check out the footage here: 

Plus, more photos from the Post-Bulletin: