The Ugly Truth: Six billion pounds of produce goes unused each year. In an effort to reduce food waste, we have started offering so-called “ugly” produce at a lower cost.
“Ugly” produce is cosmetically challenged fruits and vegetables that would traditionally go unsold due to the industry’s size and shape standards. However, this imperfect produce is still perfectly delicious and nutritious.
We have partnered with Robinson Fresh, one of the largest produce companies in the world, to offer its unique line of Misfits® produce. Misfits provides customers more fruit and vegetable variety at a lower cost while also helping to reduce produce waste. Through the program, four to six Misfit items are delivered weekly, based on what is seasonally available, and are sold on average at a 30 percent discount. Some of the line’s items include peppers, cucumbers, squash, apples and tomatoes.
The United Nations estimates between 20 to 40 percent of produce harvested each year is thrown away because it does not meet sizing standards for store shelves. In accepting less cosmetically pleasing produce, Hy-Vee is aligning with the U.S. Department of Agriculture’s recently announced goal to reduce food waste by 50 percent by the year 2030.
Look for the Misfits bins and signage in the produce section of your Rochester Hy-Vee stores.
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