A Mile of Mac and Cheese

How many boxes of macaroni and cheese does it take to make a mile?

About 9,000.mile-mac-2017-2

The Rochester Hy-Vee stores partnered with Channel One Regional Food Bank during Rochester’s local WinterFest activities with a “lengthy” goal in mind – to collect a mile of mac and cheese  

Together, we hosted a special collection event at all four Rochester Hy-Vee stores on Saturday, Jan. 28 and Sunday, Jan. 29.  Thirty-eight volunteers took turns greeting customers and spreading word about our goal.  The hope was that the community would help fill Channel One’s shelves with 9,000 boxes of macaroni and cheese.

But our customers exceeded our expectations and so generously donated a grand total of 10,564 boxes over the weekend!  A sincere thank-you goes out to all of you who supported the Mile of Mac and Cheese event.

mile-mac-2017-3Channel One Regional Food Bank and Food Shelf has been in the Rochester community since 1980.  Their mission is to help feed people in need, and they have been successfully doing so for the past 37 years.  Hy-Vee is proud to support their mission. mile-mac-2017-1-1

Check out the media footage here: