Memorial Day Grilling Event

Your 37th Street Hy-Vee hosted a Memorial Day grilling event on Monday, May 29.  Customers were invited to purchase hamburgers, hot dogs, bratwurst, soda or water and support the perpetual care fund of the Soldiers Field Veterans Memorial.  The event also showcased a flag display (US flag, POW-MIA flag as well as service branch flags), Bells for Eternity and volunteers representing the Soldiers Field Veterans Memorial committee.

Fifteen percent of all proceeds were donated to help ensure that Soldiers Field Veterans Memorial remains one of the finest in the country.  At the end of the event, a grand total of $459.51 was presented to Terry Throndson, current board member and owner of the Bells for Eternity.

Click HERE to learn more about Hy-Vee’s commitment to our nation’s veterans and active military members.

RochesterFest and Hy-Vee

Rochesterfest is celebrating 35 years of summer fun, June 17-25, 2017.  The mission of this weeklong event is to promote and celebrate the city of Rochester and southeast Minnesota annually by connecting people through a variety of wholesome, entertaining community events.

The kickoff event took place Wednesday, May 10 at City Hall.  Rochesterfest Button Chair Kristine Ihrke unveiled the winning design by Wes Duellman, sold the very first button to Mayor Brede and presented the 35th anniversary poster which includes all of the button designs from the past 35 years. 

Hy-Vee is proud to be a major sponsor of Rochesterfest by selling the buttons and posters ($5 each) at all four Rochester Hy-Vee locations. You will also find Hy-Vee in the parade on Saturday, June 24 at 2 p.m.

For media coverage of the kickoff event, click here:

Painting on the Patio

by Sara Kelly, RD, LD

Coming up on Monday, June 5, your West Circle Hy-Vee dietitian is hosting a fun event: Painting on the Patio! Join us on our Market Grille Patio and we will be painting a unique sign to hang on your wall and show your Minnesota pride.

Participants will be painting this “Home” sign, featuring a cut-out of Minnesota. The signs are made from red oak by local company Unique Laser Gifts.  The sign measures 13.5″ wide by 14.5″ tall. Enjoy drink service from our Market Grille while you paint!

A variety of paint colors and brushes will be provided. (If you would like to provide your own paint, please email Sara at for information on the correct paint to bring.)

The event will be held outside on our patio, weather permitting. (Event will be held inside in the case of inclement weather) Limited space available, please register in advance by Thursday, June 1. Fee: $38. (Drinks ordered from the Market Grille not included in price. Small fee added to Eventbrite registrations).

Questions? Contact Sara at / 507-292-6004.

*Cancellation Policy: Any event cancellation must be received by e-mail at least 48 hours in advance of the scheduled event time to receive a refund. All event cancellations, questions or concerns should be sent to Sara Kelly, RD, LD at*

Purchase tickets here!

Sara Kelly, RD, LD, CSG, earned her Bachelor of Science degree in Family and Consumer Science – Dietetics from Minnesota State University in Mankato, Minnesota. She completed her dietetic internship at the Bay Pines Veterans Affairs Healthcare System in Bay Pines, Florida. Sara has worked in several areas of clinical nutrition, including three years as an inpatient clinical dietitian at a large hospital in South Georgia, and two years as a renal dietitian at a dialysis center.  She is a Board Certified Specialist in Gerontological Nutrition (CSG). Sara is a registered, licensed dietitian and a member of the Academy of Nutrition and Dietetics. She is passionate about healthy eating and has a special interest in geriatrics as well as vegetarian/vegan nutrition. Sara spends most of her free time chasing after her infant son, Weston. Sara provides a variety of services including store tours, cooking classes, health screenings (biometrics) and individual consultations, as well as answering questions in the aisles. You may contact Sara by email at View all of Sara’s posts here.

Market Grille Beer Fest

Hy-Vee hosted its first Market Grille Beer Fest on Saturday, December 3.image_received_1480970222309

Participants hopped on a private bus and toured all four Rochester Hy-Vee Market Grille locations while tasting craft beer from Minnesota’s best local breweries.  The event featured LTS Brewing Company, Fulton Beer, Bent Paddle Brewing Co. and Kinney Creek Brewery. 

Plus, participants enjoyed free swag bags filled with coupons for free appetizers and buy-one-get-one beers, coasters, a Minnesota Vikings pint glass, a SKOL towel, the holiday issue of Seasons magazine and Market Grille to-go menus.

Based on the positive feedback from our customers, Beer Fest is sure to be an annual event.  In the meantime, we hope to see you in the Market Grille for a happy hour soon.  Cheers!

Hy-Vee Supports FEAST! Local Foods Marketplace

This past weekend, your Rochester Hy-Vee stores participated in the third annual FEAST! Local Foods Marketplace at the Mayo Civic Center.  img_4237

The FEAST Local Food Network is a partnership of many organizations, businesses, and individuals committed to growing a sustainable, local and regional food system which encourages innovation.  Friday’s industry-only tradeshow event offered Hy-Vee an opportunity to network with local food producers, in hopes to increase the number of local products you will find on store shelves.  Saturday’s festival showcased Hy-Vee as a destination for health and wellness. 

The Hy-Vee dietitians’ booth offered attendees a chance to learn more about KidsFit – a fun, free, at-home fitness program designed for kids and their families to incorporate exercise, nutrition and general health into their daily lives. img_8090The Roll-the-Dice game was a hit with both children and adults who completed burpees, push-ups, sit-ups and more, all for a chance to take home a KidsFit water-bottle or KIND bar. They also had the chance to test their nutritional knowledge through the Mystery Fruit and Vegetable bag game – where they had to correctly guess Brussels sprouts, pomegranates and mangoes by relying solely on touch. A wide-variety of recipes and were also available for all to take home.

To learn more about Hy-Vee’s Homegrown initiative and our commitment to providing fresh, local products for our customers, visit https://www.hy-

To learn more about Hy-Vee KidsFit or get registered for the 5-week challenge today visit:

For more information on how a Rochester Hy-Vee dietitian can help you, check out our Dietitian Services page.